Is spending too much time on SEO (Search Engine Optimization) counter productive? It depends on who you ask. I tend to spend minimal time on this. I rarely use it when working on my blogs, some of which do quite well regardless.
My biggest thing is that I often use an important part of the title somewhere in the article, but this may be purely habit from writing for others.
Some clients want me to use certain keywords a few times each throughout a given article, which I do for them, and I currently have only 1 client who wants me to add meta information. These clients simply want to be sure that the articles’ visibility in the search engine is up to par, meaning they will have more visitors to their site.
There are writers who spend more time than me on the SEO aspects of writing, and those who spend less.
- Some do not use SEO at all and are still quite successful.
- Some always use SEO and are quite successful.
- Personal preference is often used, but sometimes a client will require SEO practices.
- If you are successful enough, your articles might end up in the search engines either way.
- Do what feels right to you, or what your client wants.
Shannon L. Buck
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